Executive Master In Business Administration (EMBA)
Affiliated to: Pokhara UniversityAbout Course
- Course Title : Executive Master In Business Administration (EMBA)
- Category/Level : Masters
- Course Duration (months) : 30 months
- Cost Range (NPR) : NRs. 2,60,000
- Affiliated to : Pokhara University
Course Description:
ABOUT COURSE
The Executive MBA degree is designed for professionals who are career-minded, hardworking, goal-oriented and committed to achieving a brighter future. With an exciting mix of professionals from all sectors, Ace has an environment from which all can benefit.
The program prepares managers who are comfortable in a wide range of disciplines and culture, and are able to exploit the opportunities for growth presented by the possibility of innovation. The program introduces ideas and frameworks that are immediately applicable to one's area of work and provides the chance to develop knowledge and experience.
The program is designed and implemented to accommodate time constraints of working professionals. Classes are conducted in the evening (after office hours). In doing so, it caters to employees who are working full time and still intend to fulfill their higher education aspiration without having to compromise on either end.
The EMBA program is affiliated to Pokhara University. All graduating students are conferred the Executive Master of Business Administration (EMBA) Degree by Pokhara University, upon successful completion of the program.
DEGREE OBJECTIVES
The main objective of the program is to provide the opportunity to the participants to enhance their professionalism. The program has been designed to meet the career needs of participants. It aims to achieve the following specific objectives;
- Enable participants to think strategically and develop confidence in a wide range of managerial functions
- Develop skills to manage people and processes effectively
- Improve job efficacy and broaden career prospects of participants
- Develop resourceful individuals capable of addressing the challenges of the 21st century workplace
- Develop professional managers who can effectively lead their organizations in this highly dynamic and competitive environment
- Allow participants to network with contemporary leaders of Nepal
Admission info
Admission to the program is based on work experience, scores on entrance test and performance in personal interview. All applicants must appear in an entrance test, which is designed to assess the applicant's verbal and quantitative aptitude.
ELIGIBILITY FOR ENROLMENT
Applicants must have a bachelor's degree or equivalent in any discipline and a minimum four years of work experience.
ENROLMENT PROCEDURE
Candidates should apply in the prescribed Application Form, which is enclosed in the application packet. Application Form duly filled has to be registered with the Institute before the deadline for submission. Applicants who are successful in the entrance examinations will be invited to an interview for admission.
All applicants must submit the following:
- Duly completed Application Form together with 2 color passport size photographs
- Certified copies of all relevant academic/professional qualifications and transcripts
- Curriculum Vitae
- Handwritten essay
ADMISSION PROCEDURE
Candidates will be offered admission based on the admission committee's assessment of the prospective participant's work experience, performance in entrance examination and interview, and ability to contribute to the program.
The admission test will consist of a computer-based English language aptitude test and Quantitative aptitude test. The applicants will have to produce original mark-sheets and certificates at the time of the interview.
Syllabus
The program requires participants to complete 48 credit hours, 45 credits in course work and 3 credits in preparing a comprehensive business development plan towards the end of the program. The structure has been divided into three modules: foundation, functional and strategic.
Module 1: Semester One
The first module focuses on developing business and economic understanding. It also aims to develop analytical, behavioral, communication and data interpretation skills.
Module 1: FIRST SEMESTER |
Units |
Cr. hr. |
Foundation Courses |
10 |
15 |
Data Analysis I |
2 |
3 |
Managerial Economics |
2 |
3 |
Financial Reporting Systems |
2 |
3 |
Organizational Management |
2 |
3 |
Managerial Communication |
1 |
1.5 |
Organizational Behavior |
1 |
1.5 |
Module 1: Course Description
DATA ANALYSIS AND MODELING I
This course introduces participants with various statistical tools and techniques so that they can use the skill to analyze, synthesize and solve management problems. The course covers sampling, estimation, confidence intervals, hypothesis testing, correlation, simple and multiple regression analysis, time series analysis and forecasting.
MANAGERIAL ECONOMICS
This course aims to provide the participants with the basic knowledge of economic theory with a view to enable them to define, explain and analyze the economic terms, concepts, postulates and theories and apply them in the managerial decision-making process. The course covers theory of the firm, demand analysis and forecasting, supply, equilibrium, market price and output, production, cost, revenues, product and factor markets, and introduction to theories of national income, consumption, saving and employment.
FINANCIAL REPORTING SYSTEM
The course aims at enabling the participants to analyze computerized accounting reports. The course assumes knowledge of the basic concepts underlying the preparation and presentation of financial statements. It includes the practical system of recording business transactions in journals, ledgers, trial balance and the basic financial statements, and also covers the accounting standards, policies and principles. It builds an understanding by examining the interpretation and evaluation of such information and the regulatory framework within which it is produced.
ORGANIZATIONAL MANAGEMENT
This course is concerned with the study of concept and importance of managing organizations and deals with various tools and techniques in organizing and managing organizations effectively. The course covers introduction to management and organization, planning and decision making, managing people and leadership, conflict management, organizational development, action learning, delegation and the formulation and implementation of change strategies, emergence of modern management practices and organizational problems in developing countries. It also provides an overview relating to managing non-governmental organizations and the future of management and organization in the 21st Century.
MANAGERIAL COMMUNICATION
This course is designed to enable participants to acquire the skills to communicate effectively as executives. It covers the examination and practice of communication theory, techniques, strategies and skills that are essential for success in business. Specific topics include managerial presentation skills, managerial writing, corporate communication and cross - cultural communication. Participants will deliver a series of presentations and facilitate a series of collaborative role - plays. They will receive extensive individual comments from the instructor, peers, video playback and self - analysis for improving their communication skills.
ORGANIZATIONAl BEHAVIOR
This course aims to develop skills in the participants in analyzing human factors of management. The course covers individual and group behavior, behavior at the organizational level, motivation, communication, and formulation and implementation of change strategies.
Module 2: Semester Two
The second module is focused on developing knowledge and skills on various functional areas to enhance the operational effectiveness of managers.
Module 2: SECOND SEMESTER |
Units |
Cr. hr. |
Functional Area Courses |
10 |
15 |
Human Resources Management |
1 |
1.5 |
Managerial Accounting & Control Systems |
1 |
1.5 |
Operations Management |
1 |
1.5 |
Data Analysis II |
1 |
1.5 |
Business Environment |
1 |
1.5 |
Management Information System |
1 |
1.5 |
Marketing Management |
1 |
1.5 |
Seminar in Contemporary Management Issues |
1 |
1.5 |
Corporate Financial Decisions |
2 |
3 |
Module 2: Course Description
HUMAN RESOURCE MANAGEMENT
This course aims to provide students with an overview of key areas of human resource management as well as to provide them with immediate tools for successful performance on the job as human resource professionals. It covers management of people with emphasis on recruitment, selection, training, compensation and performance appraisal.
MANAGERIAL ACCOUNTING & CONTROL SYSTEMS
This course aims to assist the students to get an awareness of Strategic Management Accounting (SMA) techniques in strategic business planning, decision making, cost control and cost management in domestic and international business. The course will enable students to think critically and rationally for the allocation of scarce economic resources among available courses of actions in competitive business environment.
OPERATIONS MANAGEMENT
The course aims to enable participants to develop skills and concepts needed to ensure ongoing contribution of a firm's operations to its competitive position. This course covers operations management in corporate profitability and competitiveness, operations strategy and the firm, enterprise strategies and operations function, types and characteristics of manufacturing systems, types and characteristics of service systems, operations planning and control, inventory planning and control, aggregate planning, operations scheduling, project management, quality management, design of operations system and technological choice, facility planning hierarchy, capacity planning, productivity: measurement and improvement, the six basic components of operations strategy.
DATA ANALYSIS II
The course aims to make the students understand the concept and be able to interpret the result of data analysis. The course trains students to use some basic tools in management science such as linear programming, modeling and analysis, integer programming modeling, network analysis and decision making. Students are required to use computer software to solve typical problems and analyze outputs.
BUSINESS ENVIRONMENT
This course aims to provide students with a review of major macroeconomic concepts and a basic understanding of how the macroeconomic policy decisions, law, political process, and socio-cultural values and beliefs affect the operations of a business enterprise.
MANAGEMENT INFORMATION SYSTEM
After the completion of the course, the students will have a realistic and practical perspective on the role of MIS in the real life business scenario. More focus has been put on the modified role of MIS (post 1997) especially after the advent of Internet. Likewise 'customer' has been given a center stage in the design of MIS as opposed to the 'internal processes' as so often done in the traditional MIS design.
MARKETING MANAGEMENT
The course aims to provide participants a comprehensive innovative, managerial and practical introduction to marketing. The course covers marketing process and environment, marketing information systems and market research, consumer markets and consumer behavior, business market and business buyer behavior, market segmentation, targeting and positioning, positioning for competitive advantage, products and services: new product development, product life cycle, life cycle strategies, product strategies relating to product line, mix, branding and packaging, services marketing, pricing consideration: approaches & strategies, distribution channel and logistics management, channel function and design, channel strategies, marketing promotion: advertising, sales promotion and public relations, personal selling, direct and online marketing, promotional strategy, sales management, market planning and controlling, global marketing, marketing and society, social responsibility of marketing and marketing ethics.
SEMINAR IN CONTEMPORARY MANAGEMENT ISSUES
The course covers few emerging issues affecting business. The seminars will address the various contemporary issues through discussions, selected readings and case analysis.
CORPORATE FINANCIAL DECISIONS
The course aims to provide the students with an understanding of the concept and principles of corporate finance together with knowledge of the analytical techniques and skills required for making corporate financial decisions.
Module 3: Third Semester
The third module is focused on developing strategic perspectives required for managerial decision making. It also aims to broaden and deepen the participants' horizon across time and space. There are six mandatory and four electives courses in this semester.
Module 3: THIRD SEMESTER |
Units |
Cr. hr. |
Mandatory Courses |
8 |
12 |
Elective courses |
4 |
6 |
Strategic Management |
2 |
3 |
Strategic Marketing |
1 |
1.5 |
Economic Environment Analysis |
1 |
1.5 |
Corporate Governance |
1 |
1.5 |
Business Development Plan |
2 |
3 |
Elective courses (four) |
4 |
6 |
Module 3: Course Description
MANDATORY COURSES
STRATEGIC MANAGEMENT
This course will cover purpose and importance of vision, mission and objectives, hierarchy of objectives, formulation of objectives, analysis and diagnosis of general environment, industry and internal resources, strategy formulation, generation of alternatives and strategic choice, implementation of strategies, resource planning, structure, leadership and culture for effective implementation.
STRATEGIC MARKETING
This course will cover strategic market management, development characteristics, trends and needs, components and process, marketing strategy and sustainable competitive advantage, concept of strategic business unit, external analysis, customer analysis, competitor analysis, market analysis, environmental analysis, internal analysis, differentiation strategies, low cost strategies, focus strategies, preemptive move, growth strategies, implementing marketing strategies, formal marketing planning and control systems.
ECONOMIC ENVIRONMENT ANALYSIS
This course will cover basic macroeconomic concepts, comparative performance of different economies, basic macroeconomic indicators and their impact on business, determinants of interest rate, money, income, employment, impact of monetary and fiscal policy changes on economic environment and business.
CORPORATE GOVERNANCE
This course will cover models and mechanisms of corporate governance, stakeholder rights and responsibilities, issues pertaining to the board of directors and management, audit committees, corporate scandals along with corporate best practices and the legislations on corporate governance and responsibility.
INTERNATIONAL BUSINESS
This course will cover globalization, determinants of foreign exchange rate, transaction exposure, economic exposure, theory of international trade, international regulatory environment, country risk analysis, political risk analysis, and country culture analysis.
BUSINESS DEVELOPMENT PLAN (BDP):
Towards the end of the study period participants are required to develop an integrative Business Development Plan for an organization. Participants will be required to present their BDP to a panel of experts. The evaluation of the BDP shall be based on the written part (60 percent) and presentation (40 percent).
ELECTIVE COURSES
Students are required to choose four courses from the following list of electives in the third semester.
ENTREPRENEURSHIP
This course will cover fundamental theories of entrepreneurship and characteristics of entrepreneurship, environmental conditions, scanning and evaluations, sources and procedure of assistance, market study, production procedure, stages of venture development, pre-launch activities, venture preparation, venture launching, managing the venture, succession management while creating a new venture.
LEADERSHIP
The course will cover fundamental theories of leadership, basic models and style of leadership, nature and role of leadership, leadership in the organizational context, what leaders do and how they discharge their role, difference between managing and leading and its application in managerial context.
ORGANIZATION DEVELOPMENT AND CHANGE
This course will cover concept of organizational development, role of OD in effecting organizational change, fundamentals of change management, change process, obstacles to change, power and conflict in organizations, managing and leading change, adapting to change, coping with uncertainty, organizational learning, change management and transformation, change and competition, objectives and methods of OD techniques, OD intervention process, action learning approach, team building and managing organizational change.
SEMINAR IN CONTEMPORARY ISSUES
This course will cover few emerging issues affecting business. The seminars will address the various contemporary issues through discussions, selected readings and case analysis.
HUMAN RESOURCE DEVELOPMENT
This course will cover the concept of integrated HRD, contributions of various HRD sub-systems to various dimensions and principles of designing effective HRD systems. The contents of the course include the concept of HRD and its need, HRD mechanism, HRD as a total system and design and implementation of HRD systems.
MARKETING RESEARCH
This course will cover market and marketing research, organization for marketing research, marketing research problems, research process, research design and methods, sample size determination and sampling methods, data collection and collection instruments, data processing, analysis and tools of analysis, parametric and non-parametric tools, factor and discriminant analysis, one tail and two tail test, report preparation and presentation, product research, market segmentation research, positioning research, image and identity research, advertising research, sales research, and behavior research.
CONSUMER BEHAVIOR
This course will cover analysis of consumer behavior, foundation of consumer behavior, consumer decision process: high-involvement and low-involvement decisions, consumer motivations, consumer learning, brand loyalty and brand equity, perceptual process, personality, psychographic analysis, attitude formation and change, group influence on consumer behavior, influence of family reference groups, social class, sub-culture and culture, influence of marketing communications on consumer behavior, information diffusion, and models of consumer behavior.
PROMOTION MANAGEMENT
This course will cover marketing communications at the turn of the millennium, marketing and the communication mix, the decision to buy, information processing, perception of meaning, the brand system, advertising organizations, planning communications, the target, the message, the media, cultural and ethical concerns in advertising.
NEW PRODUCT DEVELOPMENT AND MANAGEMENT
The course will cover product life cycle, introduction of new product, analyzing success, failure and potential, adding features, values and services, product testing, new product development strategies, product positioning, introduction of new services, and management of product development.
STRATEGIC FINANCE
This course will cover theories and practices in financing corporation from the perspective of top management. It will cover comparative cost and benefit of different forms of financing- debt, equity, convertibles, leases, and venture capital.
INTERNATIONAL MARKETING
This course will cover international marketing, international marketing environment - economic, cultural, political, legal, and socio-demographics, marketing research and information systems for international marketing, international consumers, international product strategies, international distribution strategies, international pricing strategies, international market positioning and strategies, international promotion strategies.
INVESTMENT ANALYSIS
This course will cover statistical review of expected value, variance, standard deviation, covariance, correlation, and some statistical distributions, concept of arbitrage, term structure of interest rate and determination of interest rate, portfolio theory and capital market equilibrium, valuation of bonds, stocks, options, convertibles, warrants, future and forward contracts and capital budgeting decisions under certainty and uncertainty.
FINANCIAL INSTITUTIONS AND MARKETS
This course will cover functions of the financial systems, the technology used and the need for regulation, interest rates and exchange rates and their determination, understanding of financial intermediaries, payment systems and public policy, insurance industry, their function and regulation, securities markets - their functions and regulations, central bank's role in providing stability to and enhancing efficiency of the financial system, and money supply and the monetary policy.
PROJECT MANAGEMENT
This course will cover an overview and key concepts of project management, project feasibility studies, human aspects in project management, project scheduling, time -cost trade -off and crashing of projects, application of project management softwares, contract management, project cost control, resource scheduling and resource leveling, risk analysis in project management, project audit and project termination, project control.
SERVICES MARKETING
This course will cover introduction to services marketing and management, consumer behavior in services, understanding customers and building long-term relationships, strategic issues in services, service quality, service delivery, pricing and promotion of services, internal marketing for services, managing capacity for services, international marketing of services, current and future challenges for the marketing and management of services.
INQUIRY / APPLY COURSE
Offered by
Colleges offering Executive Master in Business Administration (EMBA) (Pokhara University) are as follows: