MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing life insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

About MetLife Nepal
MetLife has been operating in Nepal since 2001 as a branch of American Life Insurance Company, incorporated in the USA, subsidiary of MetLife, Inc. In Nepal, MetLife provides consumers and businesses with life insurance, accident & health insurance and employee benefits (group insurance).

Position: Digital Marketing - Officer
> No. of Vacancy/s: 1
> Employment Type : Full Time
> Job Location : Kathmandu Office
> Offered Salary : Negotiable

Specification
> Business Experience: Experience within Digital Marketing preferably in the financial services.
> Skills: Strong understanding of digital marketing practices along with excellent analytical and problem-solving skills, with the ability to translate data into actionable insights. Knowledge of graphics and design fundamentals is a plus.
> Language: Fluent in written and spoken English and Nepali.
> Drives for Results – Sets aggressive goals and is accountable for continuously driving improved performance across the team.
> Stewards MetLife Brand Locally – Leverages the Brand System to optimize brand equity so that people know, recognize and remember us.
> Shows Customer Curiosity – Builds a deep understanding of our customer by asking the right questions, collecting and analyzing the right data.
> Takes an External Perspective – Up-to-date knowledge of marketing trends, best practices, and regulations related to digital.
> Focused on Digital – Plans and executes compelling digital activation to actively nurture prospects through the funnel.

Job Description
This role sits with in the Marketing and Communications department. As a Digital Marketing Specialist, you will be responsible for managing, optimizing and driving the overall effectiveness of our marketing activities related with digital which includes website, social media, customer application, content and digital customer experience reporting to the local head of the department. Your expertise in digital marketing technology and data analysis will be instrumental in achieving our marketing objectives and enhancing our customer experience.

Main Responsibilities:
> Support in creation and execution of overall brand strategy.
> Creation of content for digital platforms.
> Collaborate with multiple teams to plan, execute, and monitor marketing campaigns across multiple channels, including email, social media, website, and paid advertising.
> Monitoring and execution of changes in website.
> Conduct data analysis to derive insights, identify trends, and measure marketing campaign performance.
> Stay up to date with industry trends and advancements in digital tools and recommend innovative solutions to improve marketing efficiency and effectiveness.
> Liaison with local Agency/vendors.

Reports To: Head- Marketing and Communication.

Education: Master’s degree or MBA with specialization in digital marketing/communications

Salary Offered: As per company rule.

Application Deadline: 25 May 2024

click [ HERE ] to view more details and application procedure.